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We are research, evaluation, and analytics professionals who are passionate about capturing and interpreting the voice of the customer. We support diverse corporate functions including branding, commercial teams, customer experience, product management, and strategy.
We deep dive into the emotional and motivational world of shoppers, seeking to understand purchase behavior.
Studies to gain insights into corporate buyer decision making and to increase client retention.
We bring the perspective of patients and healthcare professionals into the development and rollout of therapies and services.
We have client-side experience incorporating insights into annual strategic playbooks.
We have managed innovation and product evaluation programs.
We have a first row view into trends and influence the evolution of the insights function.
Our project staff bring expertise in the areas program evaluation, research design, research execution, statistics, and corporate analytics. Our diversity of backgrounds helps us integrate data from different sources. We are led by Raul Perez, PhD MBA, an insights professional who has worked in healthcare and other industries such as technology, travel, and retail. He leads innovation, user experience, branding, and many other types of studies. He manages both qualitative and quantitative research.
We have led projects targeting North America, Europe, LATAM, the Asia-Pacific region, and Southern Africa. We conduct qualitative interviews for Canada, the U.S., LATAM, Spain, and France fully in-house.
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